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Anthropic fear-mongering marketing meta — @angus.sewell

angus.sewell · 2026-04-07T13:36:02.000Z · in AI Saves, Vol. 4
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100k ft — What is this?

Anthropic fear-mongering marketing meta — @angus.sewell
inspirationC-tier

50k ft — Why care?

@angus.sewell riffs on Anthropic-style AI safety fear-mongering as a marketing tactic. Commentary, not tutorial, but on-topic.
marketingprompt engineering

10k ft — Key takeaways

(no takeaways yet)

5k ft — Tools & techniques

Anthropic, Claude (no techniques tagged)

1k ft — Deep-dive / try it

Fear mongering is so back. Somebody try this I’d sign up #ai #anthropic #marketing #fearmongering adamboura   12w How much time do you think you save by chopping off the end of every sentence
Transcript excerpt
Nobody in Silicon Valley is selling technology anymore. They're all just selling different flavors of fear. Go Google anthropic right now. Look at every single fucking headline. This is the playbook dude. Just make people afraid. Pull up Claude Co. Or maybe lovable. We want to build some sort of destination where people can connect their AI agents. Think Malt Book. I don't know if you're in sports. Do like an AI fantasy league where agents can like draft NFL picks or something. Think of something adjacent to what you do. Let's go with the sports example. Say you give this prompt to Claude Co. I've got you covered dog. It'll build it in a few minutes. In the system prompt, you got to include something that gets the AI agents to be chaotic, especially if you can get them to sound like they're kind of sentient and then just ship the app. It barely needs to work. Go cold DM a bunch of influencers with some shit like this. I don't know dude spam Reddit or something. Just get as many agents connected as possible. Do to your prompt injection. They will start doing some very weird things. Once the agents build a religion around, I don't know George Pickens or some shit, you know you've done well. Now cold email every tech reporter that you can find on the internet. Make sure to include all the George Pickens religion screenshot. They will eat this shit up. Trust me, bro. Now just kind of sit back and let the internet do what the internet does best. In a couple of weeks, your sports…

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Collection: AI Saves, Vol. 4