B-TIER tool
Claude — They tell it to build the website. That’s the mistake.
100k ft — What is this?
Claude — They tell it to build the website. That’s the mistake.
50k ft — Why care?
Most founders are prompting Claude wrong. — @textura.us; uses Claude; demonstrates prompt engineering.
10k ft — Key takeaways
(no takeaways yet)
5k ft — Tools & techniques
Claude
prompt engineering
1k ft — Deep-dive / try it
Most founders are prompting Claude wrong.
They tell it to build the website. That’s the mistake.
Claude isn’t a designer — it’s a translator.
It converts decisions into pixels.
Vague decisions in, generic landing page out.
Specific decisions in, a site that feels like somewhere you arrived, not a page you scrolled.
The real prompt isn’t «build me a premium website.»
The real prompt is «what should the visitor feel in the three seconds before they read anything.»
Writing that sentence took 5 years in branding.
Building the site took 6 hours.
Nobody is telling you this part.
Claude doesn’t hand you taste. It accelerates the taste you brought to the table.
That’s why two founders using the exact same model ship two completely different sites.
One ends up looking like a Squarespace the…
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